House 99 is about more than just grooming, it’s about gathering men who pay attention to their look and want to try something new – it’s about experimentation. So whether you’re after David Beckham’s look, or trying to find your own, the House believes that grooming is an integral part of a man’s journey to defining his own style. The ‘House’ represents the community, a place for guys to seek inspiration. The ’99’ plays a dual role; on the first-hand it’s the idea that there’s always room for improvement and innovation. Fans of Beckham will also know that 1999 was a huge year for the footballing legend. Manchester United won the Treble — the Premier League, FA Cup and UEFA Champions League. It was also the year David tied the knot with future designer icon Victoria Beckham (then Adams). To round out the year's celebratory moments, the couple also welcomed their first born son, Brooklyn. The House 99 logo itself is also inspired by David’s ‘99’ tattoo, inked in commemoration of the noteworthy year.