NYX Professional MakeUp was born in Los Angeles in 1999, at the birthplace of makeup and makeovers. A colorful city where people dream, diversity is encouraged and selfexpression is celebrated. We are a community! The unique artistic inspiration, product and vision of NYX is to offer professional makeup products at very affordable prices that allow everyone to become the artist of his own. The name "NYX" or "Nyx" is a reference to ancient Greek mythology and the deity that personified at night. He ruled the night and was a symbol of beauty, power and creativity. Thus, NYX Professional MakeUp is now well-known for its high-quality professional products at affordable prices, with more than 400 outlets in 70 countries. It is characterized by 2,000+ codes from high-quality products with rich dyes and high performance. The ultimate destination for people who like, deal, make and live for makeup around the world.