Discover LA PRAIRIE's new Pure Gold Collection!

Discover LA PRAIRIE's new Pure Gold Collection!

Inspired by the fleeting moment of the golden hour, when the sun begins to sink low into the sky of the Swiss Alps, La Prairie seeks to recreate its unique glow and transmit it to the skin!
A precious, rare ingredient can transmit this undeniable beauty: gold!
To address the specificity of weakened skin, La Prairie has developed a new, exclusive Pure Gold Difference System, designed to provide instant shine and compensate for the loss of skin receptivity.

The Pure Gold Difference system works in a series of three-phase actions. First comes the direct deposition of gold particles on the surface of the skin to offer the appearance of instant shine. After application, the active ingredients immediately penetrate the skin and begin nourishing and rejuvenating the skin. Finally, a gradual release of active replenishment components associated with gold nanoparticles completes the sequence. Once released, they penetrate the skin to ensure the continuous strengthening of the skin. Finally, a gradual release of active replenishment components associated with gold nanoparticles completes the sequence. Once released, they penetrate the skin to ensure the continuous strengthening of the skin.
The skin is rejuvenated, renewed, enriched!

The Collection
PURE GOLD RADIANCE CONCENTRATE
A particularly rich serum, providing immediate and long-term benefits to the skin for an unprecedented shine. The composition, enriched with the Pure Gold Difference System, is designed to smooth the skin and perfect its texture!
PURE GOLD RADIANCE CREAM
This rich luxurious moisturizer regenerates the skin with the glow of pure gold, returning a glow to the skin that has been lost over time.
PURE GOLD RADIANCE EYE CREAM
Enriched with the Pure Gold Difference System, The eye area is instantly brighter and deeply hydrated!

La Prairie's vision is to create a world of beauty without time limits - a world of timeless beauty, seeking to transcend the limits of time!

Discover them in Hondos Center stores and online at our eSHOP.
#LaPrairie #PureGoldDiffusion #puregold #TheGoldenHour #HCExperience @hondoscenter
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