HERO | The New Men's Fragrance by BURBERRY

HERO | The New Men's Fragrance by BURBERRY

"Creating a perfume is a personal process and I felt it strongly with Hero - my first perfume for Burberry. I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channeling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.". - Riccardo Tisci, Burberry Chief Creative Officer

Today, the Burberry company unveils the campaign of Burberry Hero, the new men's fragrance, starring Adam Driver. The campaign presents a man seeking freedom and personal transformation, free from prejudice. An embodiment of freedom, transformation, and masculinity. An exploration of ourselves but with respect for the greatness of the natural world.

"I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.". - Adam Driver

The campaign, directed by Jonathan Glazer and captured by Mario Sorrenti, presents the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world, in search of freedom and personal transformation, no longer held back by preconceptions. Adam embodies the spirit of the fragrance that embraces freedom of expression and the beauty of contrasts: dynamic and elegant, intense, and sensual, spontaneous and creative.

Brightened with sparkling bergamot and invigorated with juniper and black pepper, this vibrant scent is deepened with a heart of warm cedarwood from three mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas. A balance of timelessness and modernity.

"Burberry Hero expresses the balance between power and emotion - the timelessness of the Burberry house and the sense of the modern. It is a mixture of universality and uniqueness. - Aurelien Guichard, Perfumer

The bottle is simple and modern, like the fragrance it includes. Its shape resembles the hoof of a horse and its lid is decorated with the monogram of Thomas Burberry, as a reference to the founder of the house.

Discover it in Hondos Center stores and online at our eSHOP.
#Hero #Burberry #ANewMan #Men’sFragrance #HCExperience @hondoscenter
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